Here is an overview of the common World Lupus Day campaign compiled by the World Lupus Federation on the extent and spread of the joint World Lupus Day Campaign.
Duane Peters, who has been coordinating the WLF campaign, has told us that the response received has been excellent, especially the results of social media efforts. News about the global lupus survey conducted by GSK was shared by many people through Facebook. Here is a link that shows the feed of people posting about World Lupus Day AND the survey.
The response on Twitter for World Lupus Day was also very good. The level of spontaneous response that has accompanied the postings of the WLF and its affiliated members is excellent. Millions of impressions for lupus.
WLF social media posts on Facebook generated 657,000 reactions and 81,000 engagements. Posts that specifically referenced the survey data generated 398,000 reactions and 30,000 engagements. Total reach through Twitter was 23-million, generating 5-million impressions. There were a number of important Twitter and Facebook posts including Huffington Post, Mashable and Julian Lennon, along with many medical institutions, corporations, and other nonprofit and lupus patient groups. #worldlupusday was very prominent on 5/10.
Pickup on the survey release by leading news outlets was great. From all indications, it appears the media outreach was very successful. Some big hits include Yahoo Finance and Reuters Online. Combined they represent a potential audience of over 100-million website visitors.
There were great placements on Lupus News Day, Medical News Today, and RTT News:
Traffic to the World Lupus Day website during the three-day per was great, with a 177% increase over the previous year. Traffic to the lupus.org website also was up 71% for the period. There were 10,700 views of the survey release on our lupus.org website. Total combined website visits during the period were 123,093.
There were 10,700 views of the survey news release on our lupus.org website during the three days. This would be in addition to the views generated through the online news posting of the Marketwired distribution I had shared with you earlier today.
There were many events around the world in observance of World Lupus Day. Many of these were shared on the World Lupus Federation Facebook news feed. The WLF could only share a very small fraction of the World Lupus Day posts but this feed provides a very nice cross section of activities conducted on May 10.